Smart Money: Investing in the Internet of Things – Top Winners

This article provides an overview of the Internet of Things (IoT) industry’s projected growth from 2025 to 2032, including a discussion of howtariffsmay affect that growth. It identifies strategic investment opportunities within the IoT landscape, analyzes companies poised to lead the market in 2025-2032, and highlights pure-play IoT companies. The goal is to equip investors with the insights to make well-informed and profitable investment decisions in the IoT sector.


The Internet of Things: Untangling Hype from Reality

The Internet of Things (IoT) is no longer a futuristic fantasy; it’s reshaping industries right now. Fueled by advances in 5G, edge computing, and AI, IoT is changing how we manufacture goods, deliver healthcare, and move people and products.

The only problem? Everyone seems to have a different idea of just how big this transformation will be.

For example,Mordor Intelligencepegs the current IoT market at $1.35 trillion, predicting it will nearly double to $2.72 trillion by 2030. That’s a serious growth spurt, translating to a 15% compound annual growth rate (CAGR) over five years.Fortune Business Insightsis even more bullish, forecasting a jump from $0.714 trillion in 2024 to a staggering $4.06 trillion by 2032 – a 21.3% CAGR over nine years.Ki-Wealthis slightly more conservative, estimating a $3.88 trillion market by 2032, with a CAGR of 21.1%.

Internet of Things Market Size Forecast 2025-2032

While the exact figures are up for debate, the overall message is clear: IoT is poised for substantial expansion. But what’s driving this growth, and are the promises realistic? Here’s Ki-Wealth’s take on the key factors set to propel IoT forward in the coming years:

5G Networks: The Backbone of Connectivity

5G isn’t just about faster downloads on your phone. It’s the infrastructure that allows IoT devices to communicate seamlessly. With its high speeds, low latency, and increased capacity, 5G makes IoT applications more efficient and reliable. By next year, cellular IoT technologies are expected to account for 21% of all IoT connections globally.

Edge Computing: Bringing Intelligence Closer to the Action

Please forget to send everything to the cloud. Edge computing puts processing power where the data is generated. This is critical for applications that demand real-time responses, such as self-driving cars and automated factories. Expect significant growth in the edge computing market, with investments exceeding $17 million per funding round. In 2024, there were over29,800 funding rounds, and the total investment value in the IoT start-ups in the EU region only amounted to $10.9 billion.

AI: Making Sense of the Data Deluge

IoT generates massive amounts of data.AIis the tool that unlocks its value. Analyzing this data allows AI-powered IoT systems to optimize operations, predict equipment failures, and automate complex tasks. As AI becomes further integrated, the IoT market is projected to grow continuously from 2025 to 2032.

The Proliferation of Connected Devices

From smart thermostats to industrial sensors, the number of connected devices is exploding. In 2025, we’re expected to see 20.1 billion IoT devices in operation, up from 18 billion the previous year. This growth is fueled by smart homes, industrial applications, and the ever-expanding world of wearable tech.

Security: Protecting the Expanding Network

More devices mean more potential vulnerabilities. Robust security measures are essential to protect IoT data and ensure system reliability. Expect to see increased investment in IoT security, with advancements in encryption, authentication, and secure communication technologies.

Smart Cities: Building a Sustainable Future

IoT is the foundation for creating smarter, more sustainable urban environments. These technologies can monitor and manage infrastructure, reduce energy consumption, and improve waste management. The potential is clear: 81% of people believe IoT can play a key role in building smart cities.

Industrial IoT (IIoT): Transforming Manufacturing and Beyond

The industrial sector is at the forefront of IoT adoption. Manufacturers are using IoT for process automation, predictive maintenance, and asset management. The IIoT market is poised for rapid expansion as companies seek to improve efficiency and reduce costs.


IoT Industry: Tariffs Threaten Growth, But Could Also Spur Innovation

The recent imposition of trade tariffs in 2025 presents a complex challenge for the Internet of Things (IoT) industry. While tariffs could dampen growth, they might also spur demand and innovation across various sectors, especially those grappling with supply chain vulnerabilities.

Potential Headwinds in 2025

Tariffs will likely increase the cost of imported components and devices, translating to higher prices for IoT products. This could slow adoption, especially in markets where price is significant. Moreover, tariffs could disrupt global supply chains, leading to delays and increased complexity in manufacturing and distribution. This could impede the timely rollout of IoT solutions. Finally, economic uncertainty stemming from tariffs could reduce investment in IoT projects as businesses delay decisions.

Decoding the IoT Supply Chain: Key Components and Global Leaders

The Internet of Things (IoT) relies on several vital components.Semiconductorsandmicrocontrollersform the brains of IoT devices, whilesensors, particularly those used inhealthcare, automotive applications, and industrial IoT, act as their eyes and ears.Connectivity modules, crucial for 5G networks and edge computing, enable the real-time data optimization and analysis needed for effective decision-making.

Currently, China, the United States, South Korea, Germany, and Japan are the leading suppliers of these essential components and devices. China stands out as the dominant manufacturing hub, producing a wide array of semiconductors, sensors, and connectivity modules. Its massive production capacity and competitive pricing solidify its position as a key player in the global IoT market. Projections from Ki-Wealth research estimate China’s IoT market will exceed $262 billion by the end of 2025, capturing 26.3% of the global market share.

IoT Market Size by Country, April 2025

Possible Tailwinds

Firms may transition to regional sourcing and manufacturing to circumvent tariffs, which could accelerate the development of local IoT ecosystems. Lessening the impact of tariffs could foster innovation in automation and AI, leading to more efficient and cost-effective IoT solutions. Governments might also introduce stimulus measures to support local industries in response to tariffs, which could boost IoT growth in those regions.

Global trade tensions have triggered a wave of adaptive strategies from major economies. In response to U.S. tariffs, China has deployed a mix of financial aid, targeted tax breaks, and low-interest loans to bolster its technology and manufacturing sectors. The European Union has focused on sector-specific support, allocating subsidies, R&D grants, and resources for SMEs to foster resilience. Japan has countered with stimulus packages that combine financial assistance, tax relief, and initiatives to promote innovation and exports, aiming to help its businesses navigate the shifting trade landscape. Meanwhile, the U.S. government has introduced subsidies and tax incentives for domestic manufacturers, designed to offset increased costs and incentivize local production.

Despite the headwinds created by these tariffs, certain sectors are making significant investments in the Internet of Things (IoT). Here’s where IoT is gaining traction:

  • Healthcare:IoT is transforming patient care through real-time monitoring, intelligent medical devices, and expanded telehealth services, enhancing both patient outcomes and operational efficiency.
  • Manufacturing:Manufacturers are leveraging IoT for predictive maintenance, supply chain optimization, and advanced automation, driving productivity gains and minimizing downtime.
  • Agriculture:IoT applications are enabling precision farming, livestock monitoring, and smart irrigation, optimizing resource utilization and boosting agricultural yields.
  • Energy:The energy sector is deploying IoT to create smart grids, enhance energy management systems, and monitor renewable energy sources, advancing efficiency and sustainability goals.
  • Retail:Retailers are using IoT to improve inventory management, enhance customer experiences, and streamline supply chain logistics, leading to more efficient operations and improved customer service.

The Internet of Things (IoT) continues its relentless expansion, presenting a landscape ripe with investment potential in 2025. The key lies in identifying effective strategies to capitalize on this technological wave. Here’s a breakdown of approaches for gaining exposure to the IoT sector:

Targeting Pure-Play IoT Companies:Seek out companies with a laser focus on core IoT technologies. These include sensor manufacturers at the data-collection front lines, platform providers that enable seamless device communication, and specialized security firms safeguarding IoT ecosystems. Identifying leaders in these niches can provide direct exposure to the industry’s growth.

Strategic Investments in Tech Giants:Established tech titans often possess substantial IoT divisions, offering a more diversified entry point. Companies like Cisco Systems and Qualcomm have made significant inroads into IoT infrastructure, connectivity, and solutions. Investing here leverages their existing market presence and resources.

Diversification through IoT-Focused ETFs:Exchange-Traded Funds (ETFs) designed to track the IoT sector, such as the Global X Internet of Things ETF (SNSR), offer instant diversification. These funds spread investment across a range of IoT-related stocks, mitigating risk while capturing overall industry performance.

Exploring Equity Crowdfunding Platforms:Platforms like Republic open doors to early-stage IoT startups. While these investments carry higher risk, the potential for outsized returns can be substantial if you pick the right company. Thorough due diligence is essential when navigating this space.

Capitalizing on IoT-Related Sectors:The IoT’s influence extends across numerous sectors, creating additional investment avenues.

Industrial IoT:Businesses involved in industrial automation, smart manufacturing, and connected supply chains are crucial to the IoT ecosystem’s growth.

Smart Home and Wearables:Companies creating smart home devices, wearable technology, and other consumer-facing IoT products are well-positioned to benefit from increasing adoption.


The IoT Competitive Advantage: Which Companies Will Dominate the Market in 2026

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Ki-Wealth’s investment strategy for the week emphasizes a cautious, wait-and-see approach. Given the current high level of market uncertainty, it’s best to avoid establishing substantial, long-term stock positions. The potential risks of losses currently appear to outweigh the possibility of positive short-term gains.


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Irina Kainz, MBA, FRM
Irina Kainz, MBA, FRM

Global Investment Professional, Big Data Analyst, Researcher, Writer,
Alumni of Clark University Business School of Management. Holds MBA Degree in Financial Management, Financial Risk Management Charter. Over 18 years of experience in investment banking. Profound knowledge of corporate finance, asset valuation and management. Top skills are quantitative research and analysis; stock picking strategies. Reliable, responsible, have a good track record in the investment community.

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